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IDF Fall 2001 - Intel On Track
Краткое содержание статьи: The Intel Developer Forum Fall 2001 delivers the launch of the 2 GHz Pentium 4, and Intel's plans to ramp up to 10 GHz parts in the next 3 years. In addition, Intel unveils Hyper-Threading.

IDF Fall 2001 - Intel On Track


Омид Рахмат,  28 августа 2001
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Introduction

Lost my camera. Hard disk died on my laptop. Have eaten enough free cookies to toss them right back. So, I apologize for the lack of graphics, but the pen is mightier than the sword so, no a "picture paints a thousand words" taunts. We're going pure prose for this one, baby!

Bad Strategy/Good Strategy - Price Cuts on CPUs

Assuming that every dollar invested in a recession is worth far more than the equivalent in a boom period, Intel is bathing in ass's milk and partying like it's 1999, while AMD is, well, counting beans.

So, I sympathesize with folks that are very pro-AMD, but I can't lie, cutting prices, cutting spending, and hunkering down is not the best strategy right now.

The fact of the matter is that Intel has positioned itself quite nicely with the Pentium 4 2 GHz, and has enough product SKUs (stock keeping units - I always loved that acronym) to be able to price to its market. Fewere frequency steps for its business customers, and more for the consumer market to get in at different price points.

Heck, if nothing else, 2 GHz gives Intel a few more steps to SKU, or some such idiom.

While we may decry Intel's business tactics, Intel still has a grip on the Tier One OEMs, and AMD is not going to win them over with price cuts. I mean, that's the reality.

Don't get me wrong - of course, some of you will - I like cheap, but cheap is not good business policy, recession or no recession. AMD is not going to win the price war with bigger, better business.

What is even more disheartening is the fact that Intel is spending quite aggressively to build the Pentium 4 brand at the exact time that AMD is cutting back on marketing.

No - that doesn't apply to the enthusiast.

Yes - that does apply to the volume buyer, for want of a better term.

IDF Fall 2001 - Intel's Self-Confidence

There is a world of difference between this IDF and the one I attended last Spring. IDF Spring 2001 was a bit of a mess, frankly. This IDF has the air of self-confidence.

This time, we have a better grasp of the vision and strategy on the desktop, and can easily see that a lot of fat has been trimmed from the overall package. It's still Architecting the Digital Universe, an almost painfully grandiose statement, but with the absence of Craig Barrett, it doesn't have that almost disdainful, laid back approach of the past.

At the last IDF, the communications part of the Intel pitch got a lot of coverage, and exposure, but it was also the weakest, and most difficult to latch onto. When it comes to servers, and desktops, and other clients, boxes if you will, Intel's in its comfort zone, and so are we.

So, here's the important stuff, and I'll sidestep alot of the communications strategy because, frankly, I don't know enough about it to be cynical and sarcastic.

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