The Calm After The Storm
As we mentioned previously, game consoles play the most important role this year. They have been doing well on the market in the past few years, and the result is that companies with the financial means are jockeying for an advantageous position here, while trying to maintain a hold in the PC segment. Even if no significant progress is made in the latter sector, those whose products get bundled with or installed on PC systems get the profit.
The smaller companies concentrate on this market and tend not to spend too much money, only to get a small piece of the pie. New players in the world of consoles are therefore long awaited! Even Microsoft, the last company to join the list, will have to wait until next year to reap the fruit of its labors. Numerous quality games from various sources will be coming out on the market in 2003. Sony's favorite weapon in this battle: exclusivity! And it's going to be a tough battle. This time, the situation is somewhat different, because the number of gamers is continually on the increase. Douglas Lowenstin, President of IDSA says, "I agree that the video game industry targets only gamers between 6 and 35. The question is how these gamers will behave in the future. It's clear that the desire to play games is not temporary. The video game is indeed an important element in their leisure time." The industry is gradually maturing, and therefore the danger is that it will get a bit boring.