Nvidia's Intelization
Nevertheless, Cg may also be Nvidia's Intelization of the graphics market. By encouraging developers to use Cg, Nvidia is, in effect, creating an application base that runs on the x-Geforce architecture, much as Intel has a base of applications that run solely on the x86 platform.
That's pretty clear enough. And, Nvidia has repeatedly targeted Intel in its marketing hype. Witness this hagiographical piece on Nvidia at Wired,