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Making Pentium 4 More Popular
Rumor has it that Intel's processor sales have plunged in the last few months, which is mainly due to problems selling Pentium 4. So besides putting tons of marketing money in TV-ads showing blue guys that build up an orange Pentium 4 logo, Intel needs to tackle the three reasons behind Pentium 4's poor success:
- Unsatisfying Performance
- High Costs Of Processor And Platform
- Expensive And Unpopular Memory Requirement
Intel is working on all three of these problems. The release of Pentium 4 1.7 GHz should definitely ensure a reasonably well performing Pentium 4 model. The next action is significant price cuts, which will be particularly easy for Intel once the next-generation Pentium 4 ('Northwood' core) will be released, because it will be a shrunk (and thus cheaper to produce) version of the current 'Willamette' core. The long-awaited alternative to the ill-received RDRAM-memory will take longest. The second half of 2001 will hopefully see the Brookdale-chipset for Pentium 4, with SDRAM as well as DDR-SDRAM support.
The approach is as simple as it is powerful and therefore most likely successful. Even the fastest Pentium 4 processors are getting a lot cheaper and thus much more attractive. Intel can continue to hype Pentium 4 as the processor of the future, but people won't have to pay a large premium for it anymore. AMD will have to react with price cuts as well, unless it wants to lose market share.