The music industry is attacking the popular MP3 music format on a regular basis, now trying to introduce their own music standard - charged with fees of course. However, nobody can deny those impressive features of MP3 like high sound quality at comparatively low data storaging requirements. These are the main reasons why the MP3 format is now widely used in more and more areas of our everyday life.
Yet, it's hard to estimate the sales quantities for hifi devices with MP3 support, since most users still prefer their computer for playback. On the mobile sector, the story is completely different. Thanks to the fact that there is no need for conventional media such as tapes or CDs, such players can live with only a memory chip, decoder chip and a battery. As there are no moving parts, the wearout is practically zero. Quite important also is the design and the weight.
The Neon wants to break into this niche by providing decent features with four different colour schemes.